Sculptr

Case Study: Sculptr × Iridium Works

From Vision to Digital Identity - A Complete Brand & Web Launch

About Sculptr

Sculptr has developed a structured programme that steps exactly into the core challenge of ERP-migrations: helping companies secure reliable requirements for their projects. They support SMEs as external, independent advisors to help them raise clear requirements, aligned processes and structured decisions - so that from day one the project is set up for success. In just 4-12 weeks they create a robust foundation for an ERP project: with clear requirements, aligned processes and structured decisions, giving their clients certainty for all the next steps.

The Challenge

When Sculptr approached Iridium Works, their brand was still in its infancy. They had a clear vision of who they wanted to reach and what problems they aimed to solve - but no cohesive visual identity or digital presence to represent their expertise.
The goal: create a strong, trustworthy brand and a conversion-optimized website that reflects Sculptr’s clarity, precision, and modern approach.

Our Approach

Iridium Works partnered closely with Sculptr to translate their positioning and value proposition into a complete brand and digital experience. Based on Sculptr’s own definitions of service, product, and target audience, we built the foundation of a modern, professional identity and a website that converts visitors into qualified leads.

1. Brand Identity

We developed a distinctive and consistent visual language for Sculptr:

• Logo Design - A minimalist and geometric wordmark symbolizing structure and precision.
• Color Palette - A confident mix of calm neutrals and accent tones for modern, trustworthy appeal.
• Typography System - Clear sans-serif typefaces for readability and authority.
• Visuals & Imagery - Custom graphics and layouts that reflect technological expertise and consulting clarity.

2. Website Development

Once the brand foundation was set, we designed and built Sculptr’s new website with a focus on performance, usability, and conversion.
The site was developed in Webflow, enhanced with GSAP animations for smooth, dynamic transitions that add a sense of sophistication and flow.

Key features:

• Sales Funnel Integration - Structured content flow leading visitors from awareness to contact.
• Direct Appointment Booking - Integrated Cal.com for instant scheduling without email ping-pong.
• GDPR Compliance - Full privacy setup including consent management and compliant tracking.
• Maintenance & Hosting - Continuous support and performance optimization by Iridium Works.

The Outcome

Sculptr’s new digital identity communicates exactly what they stand for: clarity, expertise, and forward-thinking transformation.
Within weeks of launch, the website became the primary touchpoint for new client inquiries - supported by seamless appointment booking and strong brand recognition across channels.

“Iridium Works perfectly captured who we are - from our visual identity to how we communicate online. The process was efficient, creative, and collaborative from start to finish.”
- Daniel Baitler, Founder of Sculptr

Results at a Glance

Conclusion

Through close collaboration and a clear strategic direction, Iridium Works helped Sculptr turn their brand vision into a living, breathing digital identity. The result is a polished, high-performance website that supports growth and communicates expertise with every interaction.

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