Breaking Down the Real Costs of Webflow Websites

A detailed comparison of Webflow and its competitors like WordPress, TYPO3, Wix, Framer, and more – covering pricing, target audiences, pros, and cons.

Portrait photo of Christian Huff, CFO at Iridium Works

Lucas Weiper

CEO

Table of Contents

Connect with us

This is also a heading
This is a heading

Breaking Down the Real Costs of Webflow Websites

Webflow is one of the most popular platforms for building modern websites. But how much does it actually cost? In this article, we’ll break down pricing, discuss pros and cons, compare Webflow to alternatives, and explain why we at Iridium Works rely on Webflow for our projects.

Webflow Pricing Overview

Webflow’s pricing model is split into Hosting, Analytics, and Multi-Language.

From our experience, most businesses fit into two tiers:

Plan / Add-on	Price (USD/month or per unit)	When to Use / Notes
Basic (Site Plan)	~ $14 (annual billing) / $18 (monthly)	Landing pages, simple static content sites (no CMS)
CMS (Site Plan)	~ $23 (annual) / $29 (monthly)	Blogs, content-driven websites with CMS collections
Business (Site Plan)	~ $39 (annual) / $49 (monthly)	High-traffic sites, more CMS items, heavier resource use
Enterprise (Site Plan)	Custom / quote-based	Large enterprise websites requiring custom SLAs, high limits, etc.
E-commerce Standard	~ $29 (annual) / $42 (monthly)	Small online store with core e-commerce features, includes transaction fees
E-commerce Plus	~ $74 (annual) / $84 (monthly)	Larger catalog, more sales, no transaction fee (on some plans)
E-commerce Advanced	~ $212 (annual) / $235 (monthly)	Enterprise-scale e-commerce operations, high item counts, premium support etc.
Localization / Multi-Language (Locale Add-on)	$12 per locale/month (Essential) / $35 per locale/month (Advanced)	Add-on to site plans, supports multiple languages, static & CMS localization, SEO features
Analyze (Webflow Analytics Add-on)	$29 to $229/month based on session limits (10k → 500k)	Native analytics, click maps, scroll maps, visual insights within Webflow
Optimize (A/B Testing / Personalization Add-on)	Starting at ≈ $299/month (usage-based)	Conversion optimization: A/B tests, personalized experiences, AI-powered recommendations

Example calculation:
A company with >50 employees, services pages, team section, project portfolio, a blog, 2 languages, and analytics ends up at ~$55/month.

Pros and Cons of Webflow

Pros:

Modern, no-code-first development
Beautiful, responsive designs
Fast hosting & integrated CDN
Powerful CMS for most use cases
Flexible integrations with custom code

Cons:

Pricing higher than some alternatives (e.g. WordPress hosting)
Limited flexibility for highly complex custom systems
Some advanced features locked behind higher plans

Is Webflow Expensive Compared to Competition?

Compared to WordPress or self-hosted CMS systems, Webflow seems more expensive at first glance.

WordPress hosting may cost less than $10/month.
However, Webflow includes secure hosting, CDN, CMS, and visual editor in one package.

When factoring in developer time, plugin maintenance, and security hardening, Webflow’s cost is often competitive — or even cheaper long-term.

Platform	Pricing (typical starting point)	Target Audience	Pros	Cons
Webflow	≈ $18/mo (Basic), ≈ $29–$39/mo (CMS); higher for Business/Ecom	Design-led teams, agencies, marketing sites, SMBs	Visual designer + CMS, fast hosting/CDN, clean HTML/CSS, good SEO controls, rapid iteration	Higher cost than basic WP hosting; advanced features on higher tiers; heavy custom apps require workarounds
Wix	≈ $16–$27/mo (site plans); ecom higher	Small businesses, DIY site owners	Very easy to use, many templates, app marketplace	Code output less clean; complex layouts less precise than Webflow/Framer
Squarespace	≈ $16–$27/mo; commerce tiers higher	Creatives, portfolios, simple ecom	Polished templates, great editor UX, built-in basics	Less design freedom; limited developer extensibility
Framer	≈ $20–$30+/mo (site); usage-based	Startups, landing pages, design-first teams	Very fast to ship, modern animations, design-to-web flow	CMS/features still maturing vs Webflow; large sites need care
Editor X (Wix)	≈ $22–$49/mo	Pros needing more responsive control	Advanced responsive layouts, team features	Complexity; tied to Wix ecosystem
Dorik	≈ $4–$15/mo	Simple sites & landing pages	Lightweight, affordable, quick setup	Limited extensibility; basic CMS
WordPress.org (self-hosted)	$5–$30+/mo hosting; plugins/themes extra	Everyone from bloggers to enterprises (with right stack)	Huge ecosystem, full control, many page builders (Elementor/Divi/Bricks)	Maintenance, security hardening, plugin conflicts; quality varies
WordPress.com	≈ $8–$45+/mo (tiered)	Users wanting hosted WP without server admin	Managed hosting, backups, updates handled	Plugin/theme limits on lower tiers; less control than self-hosted
TYPO3	Free core; hosting & dev costs vary	Enterprises, public sector, DACH region	Enterprise-grade, multilingual, permissions, long-term stability	Steeper learning curve; requires experienced developers
Drupal	Free core; hosting & dev costs vary	Complex, content-heavy, enterprise sites	Very flexible, robust taxonomy/permissions, headless-friendly	Complex setup; dev resources required
Joomla	Free core; hosting extra	Legacy/SMB sites needing CMS features	Mature CMS, decent extensions	Declining popularity; smaller ecosystem vs WP
Ghost	Self-hosted: free; Hosted: ≈ $9–$25+/mo	Publishing, newsletters, memberships	Fast, clean writing experience, built-in membership/payments	Not a general site builder; limited complex layouts
Craft CMS	License ≈ $99–$299+; hosting extra	Developer-led custom sites	Flexible content modeling, excellent authoring UX	Requires devs; no visual page builder by default
Statamic	License ≈ $259 one-time (+ addons); hosting extra	Laravel teams, content-driven sites	Flat-file or DB, modern stack, great CP	Smaller ecosystem than WP; dev-centric
Grav	Free; hosting extra	Developers wanting a flat-file CMS	Lightweight, fast, versionable content	Fewer plugins; technical setup
Shopify	≈ $39–$399+/mo; fees apply	E-commerce of all sizes	Best-in-class ecom UX, apps, payments, POS	Design flexibility limits; app costs add up
BigCommerce	≈ $39–$399+/mo (tiered)	Scalable online stores	Robust native features; headless options	Theme ecosystem smaller than Shopify
Magento (Adobe Commerce)	Open Source: free; Adobe Commerce: $$$ (enterprise)	Large/complex e-commerce	Extremely flexible, enterprise features	High dev & hosting costs; complex maintenance
Sitecore XP	Enterprise license (quote-based)	Enterprises needing DX platform	Personalization, marketing automation, enterprise stack	Very high TCO; heavy implementation
Adobe Experience Manager (AEM)	Enterprise license (quote-based)	Global enterprises, multi-brand ecosystems	Powerful authoring, integrations, workflows	Expensive; specialized partners required
Builder.io	Free tier; paid from ≈ $25–$99+/mo	Headless + visual editing teams	Visual editor for headless stacks, A/B testing, personalization	Requires headless mindset; pricing scales with usage
TeleportHQ	Free tier; paid plans available	Design-to-code workflows	Generates code from UI; rapid prototyping	Production hardening still needed; niche use
Figma + Anima	Anima paid plans ≈ $31+/mo; Figma separate	Design teams exporting to web	Bridges design & code; speeds handoff	Generated code may need refactoring; not a full CMS

Why Iridium Works Focuses on Webflow

At Iridium Works, we specialize in delivering websites that:

Launch quickly without compromising design
Are scalable and easy to maintain
Perform seamlessly across devices

Webflow allows us to combine rapid development with professional-grade results. Clients can edit content easily, while we ensure technical quality, performance, and SEO foundations.

That’s why we rely on Webflow for most of our website projects.

Conclusion

Webflow websites usually cost between $18 and $55 per month — but the true value lies in the combination of speed, design, scalability, and integrated hosting.

For us at Iridium Works, Webflow is the perfect balance between flexibility, performance, and long-term cost-efficiency.

About the Author

Lucas is a serial entrepreneur with a passion for design and software development. Over the years he has build multiple companies and helped brands all over the world bring digital experiences to their customers. He writes about new technology, design trends and goes into depth on web technology.

Lucas Weiper

CEO

at Iridium Works

📍

Koblenz, Germany

Blog

Advanced Insights.

Access our exclusive whitepapers, expert webinars, and in-depth articles on the latest breakthroughs and strategic implications of webdesign, software development and AI.

Visit Blog